Hassiel Delgado — Portfolio

Real estate doesn't exist
until someone gives it a story.

Real Estate Creative Lead with an architectural foundation, working at the point where development, marketing, and sales meet. Brands built from architectural concept stage through sales enablement and investor materials — across a multi-market luxury portfolio spanning UAE/GCC, Europe/CIS, and LATAM.

Real Estate Brand DevelopmentArchitectural-to-Marketing TranslationInvestor & Sales CollateralExperiential Branding & Launch ActivationsCross-Department CoordinationAI-Driven Creative Production Systems

50+Clients worldwide · 100% on-time delivery

18Countries with delivered projects

03Real estate brands directed simultaneously

11International markets on the proprietary brand book

03International Property Awards — for portfolios designed

AED 159.8MListed value — 72-unit inventory sold out at one directed event

10People trained in AI production systems

11Experiential brand activations

CASE STUDY 01 Brand Origination

The One

Brand identity built from architectural concept stage, developed alongside the project's development team before any marketing asset existed. The resulting guidelines now govern the brand's expansion across eleven international markets — Bali, Limassol, Vietnam, Montenegro, and beyond.

ScopeIdentity · Guidelines · CRM Platform
Reach11 international markets
StatusBali branch already on sale

00:00 / 00:57

The One Bali — Lifestyle Film

Sales Kit — The Working Documents

Click for Brochure Click for Sales Deck Click for One Pager

The Brand Architecture — What the Identity Governs

Dining & Entertainment Beachfront social destinations

Residential Development Branded living spaces

Digital Product The One app

The Brand System — In Brief

01 — ColorFive tones, each with a job

Night Pine#131D13The Canvas — the field everything lives on

Forest#3B4B45The Depth — panels & supporting surfaces

Sage#9DA197The Neutral — quiet metadata & secondary type

White#FFFFFFThe Light — primary type & breathing room

Ember#EB4925The Spark — accents & actions only

Field ratio — Canvas 45 · Light 20 · Depth 18 · Neutral 12 · Spark 05 — the accent is a spark, never a fill.

02 — TypographyThree voices, one hierarchy

The SeasonsDisplay — the voice

Community,
curated living.

Headlines only — never below 32px, never tracked, never bolded.

RalewayLabels — the structure

Residences · Bali — Now Selling

Eyebrows, navigation, data. Medium weight, all caps, +.34em tracking.

Tenor SansBody — the narrative

The One redefines community living with visionary developments in the world's most stunning destinations, blending luxury with curated experiences.

Long-form reading. 15–17px, 1.75 line-height, sentence case.

Raleway & Tenor Sans are the production faces; The Seasons is print-licensed — its closest licensed serif stands in above.

The One App — The Brand in the Hand Trailer → Companion → Portfolio → Units → Explore → Global

00:00 / 00:30

The Trailer01

The One app — splash, a refined retreat where luxury, culture and connection converge — The Companion03

The One app — my investment dashboard, invested amount, properties, revenue YTD — The Portfolio03

The One app — unit types with live pricing and publication status — The Units04

The One app — development detail, facilities, ROI, explore now — The Explore05

The One app — global footprint map across markets — The Footprint06

G-Plus — Where the Sale Actually Happens Masterplan → Stack → Floor → Unit → 3D

gplus.theone-bali.com Live Inventory

G-Plus masterplan — aerial view of The One with clickable blocks

G-Plus exploded building stack — floors separated in isometric

G-Plus interactive floor plan — available units around the pool deck

G-Plus unit sheet — keyplan, areas and furniture schedule

G-Plus unit in 3D — isometric cutaway of apartment B-G05

CASE STUDY 02 Experiential + Commercial Outcome

The Unexpected —
Ushuaia Activation

Full marketing campaign and brand activation directed for The Unexpected's presence at the Ushuaia Marina Harbour grand opening in Dubai — concept through execution. Sales infrastructure, from commercial offers to investment decks, was produced ahead of the event and used directly in buyer and investor conversations by the sales team.

72 / 72Units — project inventory sold out at the event

AED 159.8MCombined listed value of the inventory, one evening

VenueUshuaia Marina Harbour, Dubai
ScopeConcept → Execution → Sales Kit

Ushuaia Marina Harbour activation, Dubai

Ushuaia Booth / Activation

The Unexpected — The Brand Brochure 28 Pages · Print + Sales Gallery Edition — Flip Through

Cover

Drag or use ← → keys

Sales Kit — The Working Documents

Click for Master Plan Click for Unit Numbers Click for Units Layout

The Unexpected × Ushuaia — The Booth Disco Curtain & High Striker

The Unexpected booth at Ushuaia Marina Harbour — disco ball curtain and high striker

The Unexpected × Ushuaia The Night in Motion

00:00 / 00:25

The Unexpected × Ushuaia — The Brand in the Room Signage → The Ritual → The Wristband

The Unexpected — backlit signage at the booth — The Signage01

The Unexpected — hummingbird stencil spray-applied on a guest — The Ritual — Applied02

The Unexpected — the hummingbird, worn — The Ritual — Worn03

The Unexpected — Join the Unexpected wristband — The Wristband04

CASE STUDY 03 Luxury Brand Craft & Partnerships

Harrisoni

An ultra-limited collection: two luxury villas, three stories, five bedrooms each, in La Mer South. The brand approach prioritized craft and exclusivity over reach.

A feature on The Luxury Home Show — video direction and script — a series of influencer collaborations, and branded collateral down to candles, ties, and scarves. Alongside the sales kit and Open House event direction.

Collection02 villas · La Mer South
MediaThe Luxury Home Show feature
CraftCandles · Ties · Scarves

Harrisoni branded merchandise — candles, ties, scarves

Branded Collateral

Harrisoni A07 — branded villa signage at the entrance

Villa A07 — Branded Signage

Harrisoni — The Key Handover Case Unbox

00:00 / 00:18

Almal — The Welcome Box Case Unbox

00:00 / 00:18

Harrisoni — The Luxury Home Show Feature Film · Direction + Script

CASE STUDY 04 AI-Assisted Production Systems

Systems, not images

From Render
to Film

The Unexpected, Ibiza. Direction of the full marketing campaign and experience design for the brand's "Own It" summer push — architectural renders transformed into a complete lifestyle film, carried through to the campaign landing page. Scope covered storyboard, prompt strategy, visual consistency across every generated frame, and a custom AI-composed soundtrack.

IbizaRenders → Campaign · Film · Landing page
MethodStoryboard · Prompt strategy · Consistency

Ibiza campaign — source architectural render

Source — Render Delivered — Film Frame Drag

The Unexpected, Ibiza — The Film in Frames Poolside Arrival → Red Room → Own It

Ibiza campaign — Poolside Arrival — Poolside Arrival01

Ibiza campaign — Morning Service — Morning Service02

Ibiza campaign — Marble Suite — Marble Suite03

Ibiza campaign — The Lobby — The Lobby04

Ibiza campaign — Light Corridor — Light Corridor05

Ibiza campaign — Pool Party — Pool Party06

Ibiza campaign — Fire at the Bar — Fire at the Bar07

Ibiza campaign — Red Water — Red Water08

Ibiza campaign — The Staircase — The Staircase09

Ibiza campaign — Sunset Suite — Sunset Suite10

Ibiza campaign — After Midnight — After Midnight12

The Unexpected, Ibiza — The Film Full Campaign Cut

The Unexpected, Ibiza — campaign film still

The Unexpected, Ibiza — Landing Page ↗

The One, Limassol

Case 04 — Part II

With the project still under construction, site photography was converted into a finished lifestyle gallery, branded video, and landing page — one of the fastest turnarounds delivered to date.

LimassolUnder construction — Site photos → Gallery + Video + Landing

Source — Site Photo Delivered — Lifestyle Frame Drag

The One, Limassol — Site to Screen Coffee Run → Golden Hour → After Hours

The One Limassol — Coffee Run — Coffee Run01

The One Limassol — Marina Drive — Marina Drive02

The One Limassol — Coffee Drive — Coffee Drive03

The One Limassol — Coffee Date — Coffee Date04

The One Limassol — Sea View Coffee — Sea View Coffee05

The One Limassol — Beach Walk — Beach Walk06

The One Limassol — Wellness — Wellness07

The One Limassol — Brunch Party — Brunch Party09

The One Limassol — Terrace Brunch — Terrace Brunch10

The One Limassol — Aperitivo — Aperitivo11

The One Limassol — Afternoon Drinks — Afternoon Drinks12

The One Limassol — Afternoon Party — Afternoon Party14

The One Limassol — Golden Hour — Golden Hour15

The One Limassol — The Entrance — The Entrance16

The One Limassol — Signature Cocktail — Signature Cocktail17

The One Limassol — Champagne Tower — Champagne Tower18

The One Limassol — Night Fan — Night Fan20

The One Limassol — The Party — The Party21

The One Limassol — After Hours — After Hours22

The One, Limassol — The Film Site Photos → Motion

00:00 / 00:37

The One, Limassol — Landing Page ↗

CASE STUDY 05 Space as Brand

IPS Exhibition Booth

Exhibition booth design led for two consecutive years at the International Property Show — Almal's largest annual industry presence.

Scope covered corporate brand direction alongside multiple project identities — The One, The Unexpected, Harrisoni — translated into a single physical space at full scale.

VenueInternational Property Show
Tenure02 consecutive years
Brands in spaceCorporate + 03 projects

IPS exhibition booth with visitors for scale

Booth — People in Frame for Scale

Real estate doesn't existuntil someone gives it a story.

The One

The Unexpected —Ushuaia Activation

Harrisoni

From Renderto Film

The One, Limassol

IPS Exhibition Booth

Let's build whatsells the vision.

Real estate doesn't exist
until someone gives it a story.

The Unexpected —
Ushuaia Activation

From Render
to Film

Let's build what
sells the vision.